Hotel Ads That Work: 15 Creative Examples to Inspire You

Hotel advertisement is crucial for ensuring that travelers find your business and develop a lasting impression that convinces them to book their stay with you. In a fiercely competitive environment like the hotel industry, crafting effective adverts can be the difference between thriving or struggling to attract guests. Success hinges on standing out with clear and compelling messaging that resonates with potential visitors.

Here’s what you should know about hotel advertisement:

1. Visibility: Your hotel must be listed on top booking channels and niche platforms where your guests often look.
2. Reach: Use SEO, social media, email, and direct mail to keep in touch with past guests and engage new customers.
3. Engagement: Go beyond findy—win guests over with promises of quality service and exceptional experiences.
4. Booking capability: Ensure a seamless booking process to make the guest’s journey from findy to reservation smooth.
5. Reputation: Foster a strong brand and reputation to make future advertising efforts more effective.

I'm Shahar Rubin, founder and CEO of Sail, a company focused on revolutionizing hotel marketing with AI-driven strategies. With extensive experience spanning tech to entrepreneurship, I've dedicated my career to creating innovative solutions that boost direct bookings and minimize costs for hotels.

1. Marriott Bonvoy – ‘Where can we take you’

Marriott Bonvoy's hotel advertisement campaign, "Where can we take you," is a masterclass in evoking emotional reactions. This one-minute video spot is designed to promote inclusivity, personal growth, and healing.

Emotional Reaction

The ad aims to connect deeply with viewers by showcasing various travel experiences. It highlights moments of joy, reflection, and connection, tapping into the universal emotions associated with travel. By capturing these heartfelt moments, Marriott Bonvoy successfully engages the audience on an emotional level, making them more likely to consider Marriott for their next trip.

Inclusivity

Inclusivity is a core theme of the campaign. The video features a diverse range of travelers, from solo triprs to families and couples, celebrating all the different reasons people travel. This approach ensures that the ad resonates with a broad audience, making everyone feel welcome and included.

Growth and Healing

The ad also touches on themes of growth and healing. It portrays travel as a means to find new places, cultures, and even oneself. By associating their brand with personal enrichment and emotional well-being, Marriott Bonvoy positions itself as more than just a hotel chain—it becomes a partner in their guests' journeys towards personal growth and healing.

Quote: "Designed to promote inclusivity, growth, healing and celebrate all the reasons for travel, Marriott’s video spot succeeds in getting an emotional reaction from viewers in only 1 minute." Source

Visual and Storytelling Elements

The ad uses stunning visuals to pull viewers in. Beautiful landscapes, cozy hotel rooms, and happy moments between travelers are all showcased to create a compelling narrative. This visual storytelling helps to engage the senses and imagination of potential customers, showcasing Marriott's greatest strengths.

By focusing on these elements, Marriott Bonvoy's "Where can we take you" campaign stands out as a powerful example of effective hotel advertisement. It not only captures attention but also builds a strong emotional connection with its audience.

2. Belmond – ‘Let’s Italy together’

Belmond’s campaign showcases the beauty of Italy, inspiring travel and subtly promoting their brand. The ad features breathtaking Italian landscapes and cultural experiences, encouraging viewers to explore Italy with Belmond.

2. Belmond – ‘Let’s Italy together’

Belmond’s hotel advertisement campaign, "Let’s Italy together," is a brilliant example of showcasing a destination to inspire travel. This ad takes viewers on a visual journey through Italy, subtly weaving in Belmond’s brand without being overt.

Destination Showcase

The ad brilliantly captures the essence of Italy. From the rolling hills of Tuscany to the romantic canals of Venice, each frame is a visual treat. The campaign highlights iconic landmarks, local traditions, and mouth-watering Italian cuisine, making it impossible for viewers not to dream about an Italian getaway.

Fact: "Belmond’s campaign uses stunning visuals to showcase the best of Italy, making viewers want to experience these places for themselves." Source

Inspiring Travel

Belmond’s approach is all about inspiration. The ad invites viewers to imagine themselves in these beautiful locations, experiencing the warmth of Italian hospitality. By focusing on the destination, the campaign taps into the wanderlust of potential travelers, encouraging them to book their next vacation.

Quote: "Here’s a great holiday advertisement example of showcasing the best of a destination through different lenses to inspire travellers to see and experience it for themselves." Source

Subtle Branding

One of the most effective elements of the "Let’s Italy together" campaign is its subtle branding. Belmond’s presence is felt throughout the ad, but it never overshadows the destination. This approach makes the ad feel more like a travel documentary than a commercial, which can be more appealing to viewers.

Statistic: "At least 80% of Instagram users have used the platform to inform purchase decisions." Source

By focusing on the destination and subtly integrating their brand, Belmond successfully creates an ad that not only promotes their hotels but also makes viewers fall in love with Italy. This blend of destination showcase, travel inspiration, and subtle branding makes "Let’s Italy together" a standout hotel advertisement.

Next, we’ll explore how the Ritz-Carlton’s "Leave Better" campaign focuses on self-enrichment and luxury experiences.

3. Ritz-Carlton – ‘Leave Better’

The Ritz-Carlton’s hotel advertisement campaign, "Leave Better," is a masterclass in conveying self-enrichment and luxury experiences. This ad is all about change and personal growth, making it stand out in the crowded luxury hotel market.

Self-Enrichment

The central theme of "Leave Better" is how a stay at the Ritz-Carlton can transform you. The campaign asks, “How will a stay leave you?”, encouraging viewers to reflect on the personal growth they can achieve during their visit.

Quote: "What sets The Ritz-Carlton apart is what guests take away from their stay: the epiphanies, new perspectives, and changes." Source

Luxury Experience

This ad doesn't just show the hotel’s amenities; it uses metaphor and abstraction to illustrate the luxury experience. Artful shots of buds blossoming and seasons changing symbolize the personal changes guests undergo.

Fact: "The campaign uses metaphor and abstraction, like a bud blooming into a flower, to represent the transformative theme." Source

Personal Growth

The "Leave Better" campaign emphasizes that staying at the Ritz-Carlton is more than just a luxurious experience; it’s an opportunity for personal growth. The visuals and messaging focus on how guests leave the hotel feeling renewed and enriched.

Statistic: "Travel spending was up 3.5% year-to-date as of September, signaling a strong interest in in-person experiences like those offered by the Ritz-Carlton." Source

By focusing on self-enrichment, luxury experiences, and personal growth, the Ritz-Carlton’s "Leave Better" campaign effectively differentiates the brand. It makes a compelling case for why a stay at their hotel is not just a vacation, but a transformative journey.

Next, we'll look at how Choice Hotels’ "A Stay for Any You" campaign uses influencer marketing to target millennials and Gen Z.

4. Choice Hotels – ‘A Stay for Any You’

Choice Hotels’ hotel advertisement campaign, "A Stay for Any You," aims to connect with travelers on a personal level. This campaign highlights how Choice Hotels can cater to the diverse needs of travelers, whether they're on a family vacation, a business trip, or a romantic getaway. Let's break down how this campaign uses brand spotlighting, influencer marketing, and targets millennials and Gen Z.

Brand Spotlight

The campaign features four Choice Hotels brands: Cambria Hotels, Radisson, Comfort Inn, and Quality Inn. Each brand is showcased to highlight its unique value propositions.

Fact: "The campaign’s premise is based on a real moment in the trip planning process where guests ask, ‘which me am I going to be on this trip?’" Source

Influencer Marketing

The campaign stars actor and writer Keegan-Michael Key as the character “Any You.” Key steers various travel scenarios, helping viewers understand the different personas they might embody on their trips.

Quote: "Key’s character works to determine if the midscale Comfort Inn brand, which offers a ‘warm and welcoming family experience,’ is the right fit for his needs, or if Radisson’s accommodations ‘geared toward business travel’ are better suited." Source

Millennial and Gen Z Targeting

Millennials and Gen Z travelers are known for their diverse travel needs and value-driven choices. This campaign taps into that by showing how Choice Hotels can meet various travel requirements.

Statistic: "The campaign will run across broadcast, cable and streaming TV, SiriusXM, Spotify, and social platforms including Facebook, Instagram, Snapchat, TikTok, as well as Key’s own social media handles." Source

By focusing on brand spotlighting, leveraging influencer marketing, and targeting millennials and Gen Z, Choice Hotels’ "A Stay for Any You" campaign effectively showcases how their hotels can meet the diverse needs of modern travelers.

Next, we'll dig into IHG’s "Guest How You Guest" campaign, which focuses on their rewards program, relaxation, and customer loyalty.

5. IHG – ‘Guest How You Guest’

IHG’s hotel advertisement campaign, "Guest How You Guest," is all about making travelers feel special. This campaign focuses on their rewards program, promoting relaxation, and building customer loyalty. Let's explore how IHG achieves this.

Rewards Program

IHG’s "Guest How You Guest" campaign heavily promotes their newly streamlined rewards program. The campaign shows how being a member can improve your stay with exclusive benefits.

Fact: "The multimillion campaign represents the heaviest investment IHG has put behind loyalty to date." Source

Promoting Relaxation

The ads feature guests enjoying relaxing moments, like lounging by the pool or indulging in room service. This visual storytelling makes viewers imagine themselves unwinding at an IHG hotel.

Quote: "‘Guest How You Guest’ depicts people relaxing poolside and enjoying treats in bed." Source

Building Customer Loyalty

By focusing on the unique experiences and benefits available to members, IHG aims to build a deeper connection with their guests. The campaign encourages travelers to join the rewards program and become repeat customers.

Statistic: "Travel marketers expect to spend 27% more on media in the year’s second half than initially anticipated." Source

IHG’s "Guest How You Guest" campaign effectively uses their rewards program to promote relaxation and build customer loyalty. By doing so, they create a compelling reason for travelers to choose their hotels again and again.

Next, we'll explore Eros Hotel’s "Alfresco Brunch" campaign, which highlights their unique dining experience and local engagement.

6. Eros Hotel – ‘Alfresco Brunch’

Eros Hotel’s ‘Alfresco Brunch’ campaign is a perfect example of how to use a dining experience to engage with the local community and highlight unique offerings.

Dining Experience

The ‘Alfresco Brunch’ campaign focuses on creating a memorable dining experience. Eros Hotel promotes a unique outdoor brunch that features a variety of international cuisines. This setting provides guests with a relaxed and neat atmosphere, making it a standout event.

Quote: "Revel in the unique and delectable #SundayBrunch serving distinctive international cuisines and unlimited beverages at a majestic setting." Source

Local Engagement

Eros Hotel leverages local engagement by inviting the community to join their special brunch events. This not only attracts hotel guests but also locals who are looking for an exquisite dining experience. By doing so, they build a strong connection with the community and create a loyal customer base.

Unique Offerings

The ‘Alfresco Brunch’ isn’t just about food; it’s about the entire experience. Eros Hotel offers a mix of Continental, European, Mediterranean, Asian, and Oriental cuisines, ensuring there's something for everyone. This diversity in food options makes the brunch a unique offering that stands out in the local market.

Fact: "Enjoy the authentic flavours of Continental, European, Mediterranean, Asian and Oriental food #EverySunday at #Blooms." Source

Eros Hotel’s ‘Alfresco Brunch’ campaign effectively combines a unique dining experience with local engagement and diverse food offerings. This strategy not only attracts guests but also fosters a strong community presence, making it a successful hotel advertisement.

Next, we'll explore Nightingales Resort’s "Corporate Celebration" campaign, which focuses on event hosting and unique venues.

7. Nightingales Resort – ‘Corporate Celebration’

Nightingales Resort’s ‘Corporate Celebration’ campaign is a stellar example of how to leverage event hosting to attract corporate clients and showcase a unique venue.

Event Hosting

Nightingales Resort positions itself as the perfect venue for corporate celebrations. Whether it's a company retreat, an annual meeting, or a team-building event, the resort offers a setting that is both professional and luxurious.

Fact: "Nightingales Resort a Perfect Venue for corporate celebration." Source

Corporate Focus

The campaign clearly targets corporate clients by emphasizing the resort’s ability to host large-scale events. The resort features state-of-the-art conference rooms, high-speed internet, and all the amenities needed for a successful corporate gathering. This focus on corporate needs makes it a go-to destination for businesses looking to blend work with leisure.

Quote: "Book now: 6367168868 visit: www.nightingalesresort.com" Source

Unique Venue

One of the key selling points of Nightingales Resort is its unique venue. The resort boasts a beautiful setting with lush gardens, a swimming pool, and luxurious accommodations. This unique environment not only provides a relaxing backdrop for corporate events but also offers opportunities for leisure activities after the meetings are over.

Fact: "Nightingales Resort a Perfect Venue for corporate celebration. #nightingalesresort #wedding #club #weekend #dreams #luxuryresort #resortlife #swimmingpool #bestfood #tourism #holiday" Source

Nightingales Resort’s ‘Corporate Celebration’ campaign effectively uses event hosting, a strong corporate focus, and a unique venue to attract business clients. This strategy not only fills rooms but also builds a reputation as a premier location for corporate events.

Next, we'll dive into Royal Park Resorts’ "Wedding Venue" campaign, which focuses on special events and creating memorable experiences.

8. Royal Park Resorts – ‘Wedding Venue’

Royal Park Resorts’ ‘Wedding Venue’ campaign is a masterclass in how to leverage a unique venue for special events to create memorable experiences.

Special Events

Royal Park Resorts positions itself as the ultimate destination for weddings. The campaign highlights the resort’s ability to host a variety of wedding-related events, from engagement parties to the wedding ceremony and reception. By offering comprehensive wedding packages, the resort ensures that couples can enjoy a seamless and stress-free experience.

Fact: "Ready for a luxurious escape? Experience pure comfort and elegance in our hotel's room. Book now and treat yourself to a memorable stay!" Source

Unique Venue

The unique venue of Royal Park Resorts is a significant draw for couples planning their special day. The resort features stunning architecture, beautiful gardens, and neat banquet halls that provide a picturesque backdrop for wedding photos. This unique setting helps create an unforgettable atmosphere for the wedding party and guests alike.

Quote: "Reach to us: +91-7489-350-001/2, Jail Road, Raipur, Chhattisgarh, 492001" Source

Memorable Experience

Creating memorable experiences is at the heart of Royal Park Resorts’ wedding campaign. The resort offers personalized services such as custom catering, floral arrangements, and entertainment options to ensure that every wedding is unique. By focusing on the details, Royal Park Resorts creates an experience that couples and their guests will remember for a lifetime.

Fact: "Experience pure comfort and elegance in our hotel's room. #LuxuryTravel #BookYourStay" Source

Royal Park Resorts’ ‘Wedding Venue’ campaign excels by focusing on special events, showcasing a unique venue, and ensuring a memorable experience for all attendees. This approach not only attracts couples looking for a beautiful wedding location but also builds the resort’s reputation as a premier wedding destination.

Next, we'll explore Shisha Lounge’s "Sunday Brunch" campaign, which emphasizes dining experiences and local engagement.

9. Shisha Lounge – ‘Sunday Brunch’

Shisha Lounge’s ‘Sunday Brunch’ campaign is a standout example of how to use a dining experience to foster local engagement and highlight international cuisine.

Dining Experience

The ‘Sunday Brunch’ campaign at Shisha Lounge is all about creating a unique and memorable dining experience. The lounge offers a diverse menu featuring international cuisines, making it a culinary trip for guests. The focus is on quality and variety, ensuring that there’s something for everyone to enjoy.

Fact: "Revel in the unique and delectable #SundayBrunch serving distinctive international cuisines and unlimited beverages at a majestic setting." Source

International Cuisine

One of the key highlights of the ‘Sunday Brunch’ campaign is its emphasis on international cuisine. Shisha Lounge brings flavors from around the world to its guests, offering dishes from Continental, European, Mediterranean, Asian, and Oriental cuisines. This wide array of options not only attracts food enthusiasts but also positions the lounge as a global dining destination.

Quote: "Immerse yourself with the finest of everything: food, drinks, and vibes." Source

Local Engagement

Engaging with the local community is a critical component of the ‘Sunday Brunch’ campaign. By hosting regular brunch events, Shisha Lounge creates a social hub where locals can gather, dine, and enjoy live entertainment. This approach helps build a loyal customer base and fosters a sense of community around the lounge.

Fact: "Book your table now: 011 4133 1650 #AlfrescoBrunch #SundayAfternoon #Weekend #SundayFunday" Source

Shisha Lounge’s ‘Sunday Brunch’ campaign successfully combines a unique dining experience with a broad selection of international cuisines and strong local engagement. This strategy not only attracts a diverse clientele but also improves the lounge’s reputation as a go-to spot for brunch lovers.

Next, we'll explore Mojito Couples' Dinner’s "Dinner Party" campaign, which emphasizes romantic experiences and unique dining options.

10. Mojito Couples' Dinner – ‘Dinner Party’

The ‘Dinner Party’ campaign by Mojito Couples' Dinner is a masterclass in creating a romantic experience, offering unique dining options, and engaging with the local community.

Romantic Experience

Mojito Couples' Dinner's ‘Dinner Party’ campaign is designed to create an unforgettable romantic experience. The focus is on providing couples with an intimate and enchanting atmosphere. Candlelit tables, soft music, and exquisite decor set the mood for a perfect evening.

Fact: The campaign includes elements like "Candle Night Dinner" and "Couples' Dinner Poster Design," emphasizing the romantic ambiance. Source

Unique Dining

What sets the ‘Dinner Party’ campaign apart is its unique dining options. The menu is curated to offer dishes that are both delicious and visually appealing. Special attention is given to presentation, ensuring that each dish is a work of art. This not only improves the dining experience but also makes it shareable on social media, attracting more guests.

Quote: "Immerse yourself with the finest of everything: food, drinks, and vibes." Source

Local Engagement

Local engagement is a key component of the ‘Dinner Party’ campaign. By hosting these romantic dinners, Mojito Couples' Dinner creates a special place for couples to celebrate milestones and special occasions. This approach fosters a sense of community and loyalty among local residents.

Fact: "Book your table now: 011 4133 1650 #RomanticMovieNight #CouplesDate" Source

Mojito Couples' Dinner’s ‘Dinner Party’ campaign successfully combines a romantic atmosphere with unique dining options and strong local engagement. This strategy not only attracts couples looking for a special night out but also builds a loyal customer base within the local community.

Next, we'll explore how to create an effective hotel advertisement strategy, focusing on research, visibility, reach, engagement, booking capability, and reputation.

Creating a successful hotel advertisement strategy involves several critical components. Let's break it down into six key areas: research, visibility, reach, engagement, booking capability, and reputation.

Research

Start with thorough research. Understand your target audience by creating detailed buyer personas. Look at what your competitors are doing—what works for them and what doesn't. This will help you identify gaps you can fill and opportunities to differentiate your hotel.

Tip: Use tools like Google’s Keyword Planner to find out what search terms potential guests use. This will guide your SEO efforts and content creation.

Visibility

Visibility is about being where your guests are looking. List your hotel on top booking channels and don’t forget niche channels that cater to your specific audience.

Fact: Registering your hotel on Google Hotel Finder and keeping your listing up-to-date can significantly boost your SEO ranking.

Reach

To expand your reach, leverage multiple channels. Use SEO to make your website more findable, engage on social media, and send out email campaigns. Consider using direct mail for a more personal touch.

Example: A well-executed campaign can effectively use emotional storytelling to reach a broad audience.

Engagement

Engagement is about capturing the interest of potential guests. Use stunning imagery, videos, and user-generated content to showcase your hotel’s best features. Highlight the unique experiences you offer.

Quote: "Immerse yourself with the finest of everything: food, drinks, and vibes."

Booking Capability

Make it easy for guests to book directly from your ads. Use an online booking engine that integrates with your website and social media platforms. The booking process should be quick and seamless.

Fact: Using metasearch advertising on various platforms can drive direct bookings, reducing reliance on OTAs.

Reputation

A strong reputation makes advertising easier. Focus on providing an excellent guest experience and manage customer reviews efficiently. Respond to reviews, both positive and negative, to show that you value feedback.

Example: Highlighting a commitment to sustainability can resonate with eco-conscious travelers.

By focusing on these six areas, you can create a comprehensive hotel advertisement strategy that not only attracts guests but also builds loyalty and improves your brand’s reputation.

Next, let's dive into the different types of hotel advertising to understand where and how to place your ads for maximum impact.

Types of Hotel Advertising

When it comes to hotel advertisement, you have several types to consider. Each has its strengths and can be used to reach different audiences effectively. Let's break them down.

Hotel Online Advertising

Online advertising is crucial because most travelers book their stays online. This can include:

• Search Engine Marketing (SEM) and Search Engine Optimization (SEO): Use keywords your potential guests are searching for to make your hotel more findable. For example, creating a blog about local attractions can drive traffic to your site.
• Social Media Ads: Platforms like Instagram and Facebook are perfect for showcasing beautiful images and engaging content. Did you know that 80% of Instagram users make purchase decisions based on what they see on the platform?
• Online Travel Agencies (OTAs): Listing your hotel on popular travel sites can increase visibility. OTAs do the heavy lifting with their large marketing budgets, ensuring your hotel is seen.

Tip: Use a channel manager to synchronize your inventory across multiple OTAs to avoid double bookings.

Hotel Commercials/Broadcast Advertising

Broadcast advertising includes TV and radio ads. Though they might seem old-school, they are still effective for reaching a large audience quickly.

• TV Ads: These can be very impactful for showcasing the luxury and experience your hotel offers. High-profile campaigns can highlight unique features like pet-friendly accommodations and other perks, reaching a broad audience.
• Radio Ads: These are great for local advertising and can be cost-effective. They can also be used to promote special events or offers.

Example: A well-known hotel chain used TV ads to promote their rewards program and relaxation experiences.

Hotel Print Ads

Print ads can significantly boost brand awareness, especially when placed in the right publications.

• Magazines and Newspapers: Target publications that your ideal guests read. In-flight magazines are particularly effective because they reach travelers while they are already in the travel mindset.
• Brochures and Flyers: These can be distributed locally or at travel fairs to attract tourists.

Example: A luxury hotel brand used minimalist and luxurious imagery in their print ads to attract their high-end clientele.

Hotel Outdoor Ads

Outdoor advertising can be very effective for catching the attention of people who are already traveling.

• Billboards: Placing billboards near airports, highways, and city centers can attract tourists and business travelers.
• Bus Stops and Transit Ads: These are great for targeting local commuters and tourists using public transportation.

Example: A prominent hotel used a creative map as a print ad, which not only advertised the hotel but also provided a useful tool for visitors.

By leveraging these different types of advertising, you can create a comprehensive strategy that reaches potential guests wherever they are. Next, we'll explore how to write a compelling hotel advertisement.

Creating an effective hotel advertisement involves several key steps to ensure your message resonates with your target audience and drives bookings. Here's a simple guide to get you started.

Choose Your Medium

First, decide where you want to place your ad. Each medium has its own strengths:

• Digital: Websites, social media, and email campaigns are great for reaching a broad audience.
• Print: Magazines, newspapers, and brochures can target specific demographics.
• Broadcast: TV and radio ads can quickly reach a large audience.
• Outdoor: Billboards and transit ads are perfect for grabbing the attention of travelers.

Tip: Use a mix of these mediums to maximize your reach.

Do Your Research

Know your audience and your competition. Create a buyer persona to understand who your ideal guest is. Look at how other hotels are advertising and identify what works and what doesn’t.

Example: A successful campaign used emotional storytelling to connect with a diverse audience, promoting inclusivity and growth.

Create a Theme and Hook

Decide the purpose of your ad. Are you building brand awareness, managing your reputation, or driving bookings? Create a compelling hook that grabs attention.

• Theme: What’s the main message? Luxury, trip, relaxation?
• Hook: What will make your audience stop and look? A stunning image, a catchy phrase, or an intriguing question?

Example: A campaign focused on sustainability, appealing to eco-conscious travelers.

Build Out the Ad

Start with your theme and hook, then build out the rest of the ad. Here’s what to include:

• Problem and Solution: Address a common travel pain point and how your hotel solves it.
• Competitive Advantage: What makes your hotel unique? Highlight your best features.
• Stats and Testimonials: Use numbers and quotes to build credibility.
• Call to Action (CTA): Encourage the viewer to take the next step, like booking a room or visiting your website.

Example: A print ad used minimalist imagery to convey luxury and relaxation, instantly appealing to their time-starved audience.

By following these steps, you can create a hotel advertisement that captures attention and drives bookings. Now, let's dive into some frequently asked questions about hotel advertising.

Frequently Asked Questions about Hotel Advertisement

How do I write an ad for a hotel?

Writing a compelling hotel advertisement involves several key elements:

• Website Creation: Ensure you have a professional, user-friendly website. Your website is often the first impression potential guests will have of your hotel.

• Local Listings: Get your hotel listed on local directories and travel websites. This increases visibility and helps with local SEO.

• Social Media Marketing: Use platforms like Instagram, Facebook, and TikTok to showcase your hotel. Share user-generated content, special offers, and behind-the-scenes looks.

• Email Marketing: Build an email list and send regular newsletters featuring promotions, events, and news about your hotel.

• PR Strategy: Engage with local media and travel bloggers. Positive reviews and features can significantly boost your hotel's reputation.

• Content Creation: Write blog posts about local attractions, travel tips, and hotel updates. This not only provides value to your audience but also improves your SEO.

• Local Partnerships: Collaborate with local businesses to offer package deals. For example, partner with a nearby restaurant or spa to create a unique experience for your guests.

Example: The Four Seasons used minimalist imagery in their print ads to convey luxury and relaxation, resonating with their target audience.

How do you advertise your new hotel?

Advertising a new hotel requires a strategic approach:

• Target Market: Identify who your ideal guests are. Are they business travelers, families, or couples? This helps tailor your marketing efforts.

• Target Audience: Use demographic data to refine your audience. Age, location, and interests are crucial factors.

• Market Trends: Stay updated on the latest travel trends. For example, eco-friendly travel is on the rise, so highlight your green initiatives if applicable.

• Unique Value Proposition: What sets your hotel apart? Whether it’s a unique location, exceptional service, or exclusive amenities, make sure this is clear in your ads.

• Selling Points: Highlight your hotel's best features. This could be anything from a rooftop pool to a complimentary breakfast.

• Online Presence: Ensure your hotel is visible online. This includes having a responsive website and active social media profiles.

• Digital Marketing: Use Google Ads, social media ads, and SEO to increase your hotel's online visibility.

• Responsive Website: Your website should be mobile-friendly and easy to steer. Most travelers book their stays on mobile devices.

Example: Choice Hotels' ‘A Stay for Any You’ campaign used influencer marketing and targeted millennial and Gen Z travelers, effectively increasing brand awareness.

How much should a hotel spend on advertising?

Determining your marketing budget is crucial for a successful hotel advertisement strategy:

• Marketing Budget: Allocate a portion of your revenue for marketing. A general rule of thumb is to spend 5-10% of your revenue on marketing efforts.

• Fluidity: Be prepared to adjust your budget based on demand and seasonality. For example, increase spending during peak travel seasons.

• Consumer Communication: Regularly engage with your audience to understand their needs and preferences. This can inform where to allocate your budget.

• Demand Adaptation: Monitor booking trends and adjust your spending accordingly. If you notice a dip in bookings, it might be time to ramp up your advertising efforts.

Fact: Travel marketers expect to spend 27% more on media in the year’s second half than initially anticipated, indicating a strong demand for travel and hospitality advertising .

By focusing on these areas, you can create effective advertisements that drive bookings and increase your hotel's visibility.

Conclusion

When it comes to hotel advertisement, having a strategic and effective approach is crucial. This is where Sail can make a significant difference. Sail offers AI-driven marketing solutions custom specifically for hotels. Here’s how Sail can help lift your hotel’s advertising game:

AI-Driven Marketing Solutions

Sail uses advanced AI technology to optimize your marketing campaigns. Our AI algorithms analyze billions of data points to target the right audience at the right time, ensuring your hotel gets maximum visibility. This means your ads are more likely to reach travelers who are genuinely interested in booking a stay.

Risk-Free Model

One of the standout features of Sail is our risk-free model. We cover all the ad spend upfront, and you only pay for the bookings we generate. There are no setup fees, retainer fees, or hidden costs. This makes Sail a cost-effective solution for hotels looking to increase their bookings without the financial risk.

Multi-Channel Visibility

We ensure your hotel is featured on essential channels such as Instagram, Metasearch platforms, and Google. For instance, Instagram and Facebook are often overlooked by hotels, but they are powerful platforms for reaching potential guests. Our targeted campaigns on these platforms significantly boost your direct bookings.

No Long-Term Commitment

With Sail, there are no long-term contracts. We believe in proving our value through results, not locking you into lengthy agreements. This flexibility allows you to adapt your marketing strategies as needed without being tied down.

Increased Visibility and Direct Bookings

Hotels partnering with Sail have seen an average increase of over 30% in direct bookings. Our campaigns are designed to improve your hotel's visibility and attract more guests directly to your website, rather than relying heavily on OTAs.

By leveraging Sail's AI-driven marketing solutions, you can effectively steer the competitive landscape of hotel advertising. Our unique approach ensures that your hotel stands out, attracts more guests, and increases revenue.

Ready to see how Sail can transform your hotel's advertising strategy? Learn more about our modern hotel marketing solutions and start boosting your direct bookings today.