Sail Pay per Stay

For independent hotels. More direct bookings, no retainer, and you pay only after a guest checks out.

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How it works

No stay, no pay.

We fund the ads

Instagram, Facebook, TikTok, Google Search and metasearch. Sail pays 100% of the ad spend.

Guests book direct

On your own booking engine, at your direct rate. No OTA commission of 18‑25%.

You pay after checkout

Only on completed stays: net room revenue. No tax, no add-ons, no cancellations.

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Line drawing of a guest checking out of a hotel next to a paid receipt

Where guests find you

We run the channels your guests already use and move spend to what turns into stays.

Instagram, Facebook and TikTok

Ads that put your hotel in front of travelers while they plan the trip.

Google Search

Ads on your hotel name and your area, so the guest who wants you books you, not an OTA.

Metasearch

Your direct rate next to the OTAs on Google Hotel Ads, Trivago, Tripadvisor and Kayak.

Which one fits your hotel?

Sail Pay per Stay

Sail Reach

How you pay

Only on completed stays

A fixed monthly budget

Ad spend

Paid by Sail

Part of your fixed budget

Impressions

Driven by stays

Guaranteed up front

Best for

Independent hotels

Branded hotels and peak seasons

Free tool

See your hotel vs. your comp set

Track competitors’ ad campaigns, pricing, and online presence in one snapshot.

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Free competitive snapshot · live tracking · real pricing intelligence

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